In the age of super fast fashion, finding a clothing brand that still speaks to your individuality, but is different from what other women may be wearing is almost impossible. The general rule usually is that brands that offer ‘different’ clothes will be super expensive. Then entered Vajor, a fashion brand which you should know of, if you don’t already, for finding clothes that aren’t your usual.
Vajor, an eCommerce brand, is a maker of statement pieces, on a self-described mission to ‘bridge’ the gap between affordable, fast fashion and high street, luxury couture items, providing women across India with fashion options that are fresh, sustainable and very fashion forward, at a rate that won’t burn a hole in your pocket.
Founded in 2014, Vajor is fast becoming a popular choice for women due to its amazing collections, which are updated every month. At first glance, Vajor looks like a brand for the hipster, the bohemian woman with a funky fashion sense, and Vajor does have quite a few options that are tailor made for the free spirit. But there are also a lot of designs that will appeal to many other fashion tastes out there. We love how the styles are timeless and very decidedly rooted in their Indianness, in colours that are rich and fabrics that won’t wear off after a couple of washes. Which means that with Vajor, you’re getting your money’s worth.
Individuality is an important concern for Vajor, and is one of their most important mottos and they also believe in enabling women to express themselves through fashion. Each of their collections, in turn, is always inspired by beautiful things: like art, history and even travel.
What we love best about Vajor though, is that it is a sustainable fashion brand. They believe in being Body-Friendly, hence their clothes use organic fabrics and are made in India, with love. They also believe in community building, between their customers and their team, which brings on a new intimacy into the shopping experience.
The brand has recently expanded to the art and décor section also, with new home décor items being added to their collection that range from minimalist to quirky. They also have a nice range of shoes that are the perfect indo-western mix, and bags that we’re sure you’ve never seen unless you’ve shopped from this brand. They also have a range of jewellery that will take your boho outfits to the next level.
Vajor is for the women that use fashion as their language to create. If you still haven’t checked this brand out, you’re definitely missing out on some good stuff.